To give life meaning, one must have a purpose larger than one's self.

Thinking about death can produce a passion for life. What kind of account would you like to give for your life? What would you want your family, friends, co-workers, customers, and community to say about you when you die?

Steven Covey calls this 'beginning with the end in mind.' The determination to live out our purpose and dreams is a strong personal motivator. Finding our own purpose takes time, reflection about your values, meditation, and thinking about what your beliefs are.

The paradox for companies is that pursuing profits without a higher purpose or pursuing higher purpose without profit are equally fatal strategies. Purpose and profit are and/also issues. Fulfilling the purpose comes first: then profits follow. Profits are the reward.

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